This workshop is an exciting and dynamic computer-based business simulation which provides participants with a broad perspective on running a business as part of a senior management team. Under realistic and sometimes adverse economic conditions, teams must make strategic and tactical decisions, evaluate their performance and compete for market share and business opportunities.  They learn how to gain a competitive advantage in a ‘real life' marketplace.  Participants take control of a multi-million dollar company faced with several problems. Management teams make decisions on every aspect of business including: marketing, operations and finance.

SIMULATION OVERVIEW

By experiencing SMG's simulation, participants can explore new ideas and implement different decisions in a variety of realistic business scenarios. Through discussion and rapid feedback, they immediately see the impact of their strategic and tactical decisions on company operations, refine their analytical skills, and practice planning and problem-solving techniques.

LEARNING OBJECTIVES

• Understand the holistic perspective of how to manage a multi-million dollar business.
• Understand the importance of Business Strategy and identify strategies for their respective business areas.
• Understand how to read and interpret balance sheets and income statements.
• Understand approach to competitive analysis.
• Understand the "Domino Effect" - how decisions affect performance.
• Appreciate the interface between marketing, finance, operations and strategic management.

DURATION